AIME 2025: Asia Pacific’s Premier Business Events Show Returns Bigger and Better

Saturday, January 18, 2025

The Asia Pacific Incentives and Meetings Event (AIME) will take center stage at the Melbourne Convention and Exhibition Centre (MCEC) from February 10 to 12, 2025. As the top gathering for the business events community in the Asia Pacific, AIME will bring together global event planners and connect them with premier destinations, venues, and suppliers.

AIME 2025, managed by Talk2 Media and Events on behalf of the Melbourne Convention Bureau (MCB), promises to be its largest edition yet. Event Director Silke Calder announced an expanded show footprint to accommodate over 650 exhibitors, 650 hosted buyers, and 20,000 meetings, surpassing last year’s record-breaking success.

Expanding Global Reach

In a landmark collaboration, the UFI 2025 Asia-Pacific Conference will co-locate with AIME in Melbourne, running at MCEC on February 13-14. This partnership will welcome senior delegates from major global organizations, further elevating AIME’s profile.

Knowledge Program Highlights

Launching on February 10, the Knowledge Program, curated by BEAM Founder El Kwang, will gather 1,500 event professionals to explore the theme “We Matter!” The program celebrates the business events industry’s role as a catalyst for economic growth. Two keynote speakers will headline the program:

• Gus Balbontin, former CTO of Lonely Planet, will discuss adapting to disruption and leveraging technology for transformation.
• Dr. Kristy Goodwin, neuro-performance scientist, will share tools to enhance performance and wellbeing in today’s digital era.

With 20 breakout sessions, attendees can tailor their experience, delving into topics such as AI, creativity, talent development, and consumer experience. Calder emphasized that the program offers unparalleled insights and actionable strategies.

Dynamic Show Floor Experience

Over two days, AIME 2025 attendees will connect with exhibitors, explore innovative zones, and participate in discussions and panels on industry trends. With more than 200 new exhibitors and two new international pavilions representing Singapore and Thailand, the event showcases global participation from nearly 30 countries.

Dedicated areas, including The Boutique and DMC Network, will spotlight bespoke experiences, such as luxury wineries and distilleries. Returning features like the Ideas Academy, presented by Spice, will offer thought-provoking discussions.

Industry Networking and Celebrations

The AIME Welcome Event, a hallmark of the exhibition, provides a vibrant platform for industry professionals to reconnect and celebrate. Attendees can look forward to a night of networking and camaraderie with global colleagues.

Unmatched Growth and Recognition

AIME continues to strengthen its position as the leading event for Asia Pacific’s business events community. In 2024, it facilitated an estimated $330 million in business transactions and earned the Best Exhibition or Trade Show award for the third consecutive year at the Australian Event Awards. Calder expressed excitement for the 2025 edition’s growth and innovation, stating, “AIME 2025 will redefine the standard for business events.”

With its expanded scope and world-class programming, AIME 2025 is set to be a milestone event for the international business events sector.

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• AIME 2024 breaks all record with $330 million in business deals

• Melbourne announced as host of 2025 UFI Asia Pacific Conference